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This domain ideamappingcanada.ideamappingsuccess.com states the following, "What is Idea Mapping? Is a powerful whole-brained visual thinking tool that enhances memory, note-taking skills, thought organization, planning, creativity, and communication." We observed that the webpage also stated " It uses color, keywords, lines and images to connect thoughts associatively." It also stated " Are the natural expression of the way the brain processes information associatively. On this site and many more on the Idea Mapping Blog. Watch an Idea Mapping Video Clip. Of Jamie creating an Idea Map during a TV interview." The header had idea mapping as the highest ranking keyword. It was followed by idea map, idea mapping book, and mind map which isn't as ranked as highly as idea mapping. The next words the site used was mind mapping. mindjet was also included but might not be understood by search engines.